Review
AVA: La, La, La
6
6.3
Rate this Single
UK release date 12.07.2007
Ava Leigh or just Ava (she answers to both billings) hails from Chester, but you sure wouldn’t know it. Here, the young stunner mashes up a big reggae-based summery R&B vibe that could give people like Rihanna a real run for their dollars.
On the surface 'La, La La' sounds like innocuous chart fodder but hang on in there. Sweet, skanking beats, a well-sung catchy melody and a repetitive chorus- in other words, it’ll worm its way into your head long before you can say Marcia Griffiths. But listen on and you’ll hear a whole lot more; it’s an angry love song about the difficulty of wanting out.
The B-side, 'Breathe' is more straightforward though, again, the message (this time an ecological one) demands a listen.
Words Bill Buckley